Tuesday, March 15, 2011

Friday, March 04, 2011

Intelepciune sau cum sa mai invatam un pic de la unii mai destepti intru viata...

Mircea Albulescu, din Esquire, martie-mai 2011:

- "Doamne-ajuta cui saruta si sporeste cui iubeste. Asta e rugaciunea mea."
- "Inca din copilarie "tinea" ta are nevoie de lucruri pe care sa le folosesti. Si tot inveti."
- "Indeletnicirea e sa protejezi ceea ce faci si sa acumulezi."
- "Eu cred ca te plictisesti numai de ce nu iubesti. Pune mana si iubeste!"

Saturday, February 19, 2011

"Entuziasmul fara rigoare nu poate genera continut."

...a spus Horia Roman Patapievici, la finalul uneia dintre emisiunile "Inapoi la argument", pe TVR Cultural.

Nu le prind intotdeauna, dar sunt niste emisiuni-dialog extrem de placute. Un inapoi la o normalitate pe care o neglijam adesea, in goana noastra cotidiana...

Tuesday, January 11, 2011

This post should have been about my resolutions for 2011...

...but I am not sure I will manage to put together such a thing. Here's why.

First of all, I thought about telling you that my resolution for 2011 was inspired by 2010 and was all about continuing to face my deepest fears, both personal and professional. But I thought this would show a serious lack of originality, since everybody should (at least try to) do that in order to become a better person/professional.

Second of all, I thought about setting a strong professional resolution and research for the answer to the question "How come PR is now equal to marketing? (or at least this is what many of very recent professional books say so). What about price? What about package? Why don't they qualify for the place on the right of Marketing as Father of all Sales at the business table? Why has PR become such a smartass?". But then I tought I would look too much of a smartass myself trying to go academic on this... and gave up this one too as a resolution. For now.

And here comes the third one: I was reading an interview with a couple of polo trainers for children, in Avantaje magazine. Iulia Becheru, the feminine half of the couple, said: "I know that, when about talented, but poor kids, it is extremely difficult to be able to reach true performance, and it's such a pity people don't think of helping them. It is indeed a true fight to start swimming when you barely have the money for equipment, pool access and training, to struggle to become successful in such an amazing and healthy sport, but one that Romanians barely notice. In time, we developed very good teaching methods, which, combined with our vocation, help us guide the chlidren we train through several stages: from getting used to the water and movement coordination to the psychological and physical balance and group integration through socializing.And now we are growing more and more happy with each competition our kids go to, with every medal they win."

And here it struck me (even more so since I didn't practise any sport while I was a kid... very bad mistake, very bad...): it's the same with my job (and I really started from the very bottom, not knowing anybody and not having much), and I bet it's the same with many other people and many other jobs. Stages to sucess, to performance. Getting used to the environment, learning movement coordination... Aiming to win through hard work and trainers with their heart out there to help you. Balance, balance, balance.

I am working on my balance several years now. I have also won some medals. Nothing olympic yet, but hey, I'm still young :) and I am still in training. So, how about setting myself an even better balance for a resolution? :)

Thursday, December 02, 2010

From the ugly duckling to the light at the end of the tunnel

Well, I always considered myself the ugly duckling: no artistic talent, no perfect look, no dreams to reach stardom... But I had to go to University so that I can earn my living. And I followed some divine intuition of mine and of a very wise friend of mine (whom I'll always thank for that) and here I am, 10 years and something later, loving my job and looking forward for my next step.

It wasn't easy, you know. My first salary ever was 20 EUR and I was happy because I could have a mobile phone of my own (bear with me, we are talking 1999 here :) ). My first salary in the communication industry was little below 100 EUR and I still have the necklace I bought from my first paycheck. Now I earn enough to pay my rent and expenses, care for my cat, see a good movie every now and then and buy myself the books I love (not all at once, but still :) ).

I had my fears, failures, dissapointments and draw-backs. I faced humiliation for things I didn't do. I had my years of huge lack of self-confidence. I won clients hard to work with, I lost clients I loved dearly. But I kept curiosity, passion, patience and strong will in my cook book. And, although I still have a long way until the big, tasty cake with a cherry on top is ready :), I think I will make it.

I am not giving advice here(although I have a strong teaching gene in my DNA :) ). I just wanted to speak about the most important lesson I've learned from what I've lived so far: that we have to work on building ourselves in order to become the kind of star that suits us and puts us in the light we deserve.

Well, if you wonder what the heck got into me to write this post, here is the inspiration :)

Tuesday, November 30, 2010

Good to remember.

"What if you spent one day a week (hey, even a day a month) without meetings, phone or email?

How will you know unless you try?"

Seth Godin

PS. Maybe this way I'll remember to actually do it.

Tuesday, November 02, 2010

Mischa Maisky or how to put passion in what you do

Thanks to my dear friend Daria, I had excellent seats to the concert Mischa Maisky and his daughter Lily presented to the Romanian public at the end of October at the Athenaeum.

People say that he is one of the most eccentric cello players in the world - looking on the stage, all I could see from the second row was passion. Nothing else. He put all the passion a human being can have in every single note he played.

And this made me think: am I as passionate about my work as this man is passionate about the music he plays? Do people I interact with feel the same about me and my work as I felt coming from that stage, that night?

The comparison might sound a bit dispropportionate. But the answer we give to ourselves might shed some light over the life we live today and what we want for ourselves starting with tomorrow.

Saturday, October 23, 2010

Life lessons from programming :)

Because I had this magic attraction to IT and geeks since early youth (and still trying to find the logic behind the magic :) ), I was so happy to find on Dragos Roua's blog the "7 Life Lessons from a Self-Taught Programmer". In a nutshell, here are the lessons and how I see them:

1. Bugs are on you - if it doesn't work, most of the times it's you. It's not a bad thing, that's the catch :) but you have to find it in order to get things right.

2. You have to face a problem, detours are not an option - we don't like everything we have to face, but, although learning that life's a bitch might help to some extent, it's a fact that one cannot live a perfectly neat life. Bad things happen, one cannot avoid them. They didnt' invent the perfect program to set our lives with (at least not yet :D). But the shortest way to restore peace in one's life is facing the problem and solving it. Any delay, detour, lie to one's self that it might just go if we don't think about it...won't work. Ever.

3. Today's problem is tomorrow's laughter - always. Moreover, once we collect experiences and succeses, problems will not look as bad as they used to.

4. Good focus builds good things - just doing things in order to be done and get rid of is not going to provide the solution on the long run. Sometimes I feel the need to let my mind chill between tasks just to reset it and make it work to the fullest again. It might come not so handy when one's in a great hurry, but in the end the good focus will pay off.

5. If you feel it, do it - I used not to do that and thus accumulate many frustrations. But once one gets the taste of it, life will look oh so different :)

6. Be neat - oh, yes. Being neat can be a quality as well as a misfortune. Being neat might seem to take a lot of time and be of not such big importance (since the big picture is good), but this is a false impression. The little mess one lefts behind would errode what's been built and eventually lead to disaster.

7.There's more than one way to skin a cat - I used to get very upset when the solution I thought was good didn't work at the end. It's an exercise for the self to free one's mind to get the right ways to solve things out (and to understand and accept that sometimes the others'minds can give you the solution :) ).

These were my ideas around the 7 lessons - I bet each one of us has his/her own version - play around the lessons and see what you get :) for me it was a good exercise for the mind.

Friday, October 15, 2010

TEDx Bucharest - Things that make me think twice if what I've known about myself is actually true

1. One can choose to live his/her own life or let life live him/her (Oana Pellea)

2. One can look at the world through the eyes or through the mind (Adrian Bejan)

3. One can curl back to bed in a cold winter day... or get up and go run the North Pole Marathon (Andrei Rosu)

4. One can invent the device of the future or re-invent the mechanism of learning through helping the others learn (Arnoud Raskin)

5. One can be unhappy by expecting the world from oneself or lower expectations in order to get the most out of life (Eric Weiner)

6. One can skydive for the thrill of it or skydive to help communities without access to communication means (Roland Hermann)

7. One can go with the flow or stop and get acquainted to one's self (Oana Pellea)

... and these are just a few things that made me lower my head and promise myself that next time I'll think again before saying "I cannot do it".

Thursday, September 23, 2010

Gustul amar al dispretului

Am tot citit in ultima vreme o multime de istorii despre neprofesionalismul oamenilor care lucreaza in PR*. Istorii spuse in general de jurnalisti sau de bloggeri - cei mai sinceri observatori ai oamenilor de PR (si,credeti-ma, stiu bine ca nu ar povesti lucruri rele daca nu le-ar fi ajuns cutitul la os...).

Problema sunt chiar acei oameni de PR care sunt subiectul istoriilor respective. De ce ajungem acolo? Ce nu e bine? Sa incercam cateva variante:

1. Chemarea - O ai sau nu o ai. Cum o identifici? Simplu: stii limba romana? esti curios? iti place sa citesti de toate? ai bun simt? stii sa intri pe geam cand te da lumea afara pe usa? Atunci probabil ca ai chemare. Du-te la scoala, vezi daca-ti place cum suna, du-te in practica la agentii in timpul verii, ca sa constati cu ochii tai cat e teorie in ce ai invatat si cat e cu adevarat folositor in lumea reala... A, si daca nu-ti place, RENUNTA! :) N-are rost, sincer. Sunt absolut convinsa ca vei gasi ceva cu adevarat pasionant pentru tine intr-un alt domeniu :)

2. Scoala - da, scoala iti impune o multime de teorie si poate, daca ai noroc de o facultate buna, primesti in ultimul an si ceva seminarii cu profesionisti. Abia atunci parca-parca incepe sa sune altfel meseria asta... Atentie insa: CA SA DEVII PROFESIONIST, NU AJUNGE SCOALA! Ea te pune pe drumul cel bun, dar tine de tine sa experimentezi, sa inveti, sa lucrezi cu tine pentru a deveni mai bun. A, daca toate astea ti se par prea complicate, RENUNTA! :) Altfel, vei fi cel mult mediocru.

3.Primul loc de munca in PR - o, Doamne, cat de multa importanta poate sa aiba asta si cat de putini manageri realizeaza puterea pe care o au in viata noilor veniti in meserie! Si aici sunt doua lucruri:

- Angajatorul: cand e dezinteresat, cand merge exclusiv pe principiul ca meseria se fura sau ca pestele trebuie aruncat in apa ca sa invete sa inoate, greseste cumplit. Fara directie, fara sa le explici macar importanta curiozitatii si a dorintei de a fi mereu mai bun, cei mai multi tineri se duc in balarii.

-Tanarul: in 90% din cazuri va sta dupa tine, angajator, sa-l inveti. Daca nu-l indrumi, el singur va evolua foarte putin profesional, in timp ce i se va parea ca, daca timpul trece, el acumuleaza experienta si deci merita o pozitie mai mare si bani mai multi. Si multi angajatori chiar angajeaza acesti tineri judecand dupa numarul de ani in meserie si nu dupa pricepere...

Daca oricare dintre aceste variante nu se aplica in cazul omului de PR, ceva e grav, teribil de grav. Si, daca nu facem ceva in acest sens (fie lamurim omul ca nu e chemarea lui, fie il intoarcem la manual, fie il indrumam sa invete sa fie cu adevarat profesionist), vom perpetua - noi insine, cei care lucram in aceasta industrie - non-valoarea si vom atrage un vot de blam si dinspre cei pentru care lucram, si dinspre cei cu care ar trebui sa lucram.

A, si las lista de variante deschisa...





*PR - prescurtare de la termenul american Public Relations (in romaneste se cheama relatii publice);meserie in care meseriasul ar trebui sa stie sa faca doua lumi sa comunice: vorbim de o companie/organizatie si de fiecare dintre categoriile care au o legatura, orisicat de marunta, cu aceasta; tot acelasi meserias trebuie sa mai stie/aiba cel putin urmatoarele lucruri: limba romana - vocabular si gramatica -, CURIOZITATE, dorinta de a invata tot timpul, bun simt, atentie, rabdare, diplomatie(definitie personala).

Monday, August 23, 2010

Post despre un Guest Post :)

...pe care l-am scris, as a humble amateur in the world of makeup, pe blogul Ancai, prietena mea si makeup artist :)

Enjoy :)

Wednesday, August 11, 2010

Influenta celorlalti - manual de intrebuintare

Pentru ca pana acum anul 2010 a fost unul foarte interesant, in care am avut de-a face mai mult cu vesti rele, critici si greseli, mi-am pus problema cat de tare ar trebui sa ne lasam afectati de parerea celorlalti.

Dupa mine, treaba e personalizata :) Adica, de pilda, daca ma trage de urechi un profesionist in comunicare pentru o greseala profesionala, o trec prin filtrul meu cu mai putin orgoliu decat in mod normal, pentru ca am de invatat de acolo.

Dar ce se intampla cu oamenii care isi dau cu parerea despre lucruri mai.. personale, ca de pilda culorile pe care le prefer sau hainele cu care ma imbrac, sau accesoriile pe care le port? Logica spune ca ei ma vad din afara si pot aprecia cu mai multa obiectivitate cum ma imbrac, de pilda. Iar eu tind sa iau lucrurile personal, pentru ca sunt ambitioasa si nu ma multumesc cu putin. Si sa vreau sa arunc acele lucruri in secunda doi, desi poate ca parerea lor are un fundament.

Pe de alta parte, am atatia prieteni dragi care nu vad mai departe de propriile preferinte, incat numai obiective nu sunt parerile lor (sunteti familiari, desigur, cu faze de genul "-Draga, dar rochia asta nu-ti vine bine deloc. -Pai de ce? -Pai stii, mie nu-mi plac rochiile, port numai pantaloni si am o parere foarte proasta despre rochii in general" sau "-Draga, esti machiata prea strident. -Dar de ce spui asta? - Stii, eu nu ma machez niciodata si oricum mi se pare inutila chestia asta cu machiajul"...).

Pe de o a nu-stiu-cata parte, fiecare avem prioritatile noastre in viata: lista de task-uri de la job, copilul, ce gatim la cina etc. S-ar putea ca hainele (ca sa pastrez acest exemplu) sa nu fie printre aceste prioritati, si sa nu acordam atentia cuvenita cumparaturilor de genul asta. Deci sfaturile celorlalti ar fi binevenite pentru ca macar sa ne pastram intr-o zona de bun-simt.

Ce am facut eu - si-i multumesc prietenei mele foarte talentate in ale hainelor care a mers cu mine la cumparaturi in acea luni seara :) - a fost sa o rog pe ea sa aleaga ce crede ca mi-ar sta bine, dar pe care eu nu as pune mana :) si sa-mi dea sa probez, urmand sa-mi explice "pe caz concret" de ce crede ca acel obiect este o optiune fericita pentru mine. A mers de minune, am invatat o multime de tips&tricks despre cum sa caut in magazinele de haine ca sa gasesc lucruri potrivite :)

Concluzia? Nu va multumiti cu oameni care va spun "nu-ti sta bine cu rochia asta", ci intrebati-i de ce. Daca raspunsul se intoarce la ei, nu va bateti capul. Dar daca raspunsul este unul pertinent si se aplica perfect la voi, ascultati cu grija, s-ar putea ca sfatul sa aduca lucruri noi si bune in viata voastra :)

Tuesday, July 13, 2010

An honest interview with myself

I took Dragos Roua's advice and asked myself the infamous 33 questions :) Here I am:

1. What Do You Do For A Living?

I am a communication consultant.

2. Who Do You Love?


Many people, though not so many as you might imagine :) and my cat.

3. Do You Have Enough Money?

I have enough to live a decent life.

4. Are You Healthy?

Yes.

5. Do You Think You Are a Good Person?

Sometimes I am a good person. Sometimes I am not.

6. How Old Are You?

My ID says (almost) 31. As about the age I feel, it's weird. From some points of view I feel older. From others, I feel younger.

7. Who’s Your Best Friend?

My sister.

8. What’s Your Childhood Dream?

Amazingly enough, I don't have a Childhood Dream. I was raised with the idea that if I want something in life, I have to work for it, because there is nobody to give anything to me for free.

9. How Often Do You Laugh?

Not often enough.

10. What Makes You Smile?

Here they are, in random order: Kind people. Old people walking in the park hand in hand. Young men hurrying to meet their date with a flower in their hand. Children asking "why?" questions. Kittens. Flowers. Clouds on a sunny day at the seaside. Pictures. New books. Old acquaintances remembering my birthday. Memories of good moments in my life.

11. Who’s Your Most Dangerous Enemy?

Myself :)

12. Where Do You Live?

In a rented studio. My books and the cat makes the place "home".

13. Do You Think You’re Strong?

Yes, and it's a matter of mind and will combined.

14. What Was The Most Important Thing You’ve Done So Far?

Make something that seemed impossible become possible.

15. What Was The Most Stupid Thing You’ve Done So Far?

Fear of failure, of making mistakes. Most stupid thing ever.

16. Do You Love Yourself?

Let's say I like myself a lot :)

17. What Do You Fear The Most?

To look straight down from the top of a very high building or bridge.

18. What Is Your Favorite Word?

"Foarte tare!" (in English might be "Cool!")

19. When Was The Last Time You Cried?

When I failed big and felt powerless.

20. What Is The Best Thing That Could Happen To You Right Now?

(to be filled in later)

21. What Is The Worst Thing That Could Happen To You Right Now?

(to be filled in later)

22. Picture Yourself In 5 Years From Now

Cannot do that. I like to discover the path as I walk.

23. Do You Regret Anything?

Taking a much too long time before making some important decisions in my life.

24. What’s The First Thing You Do In The Morning?

Get out of bed and look out on the window.

25. What Are You Thinking Just Before Going To Bed?

Actually, I don't :) I have this particular characteristic of falling asleep instantly.

26. What Was The Highest Point You’ve Ever Been To?

A peak of a mountain.

27. If There’s One Thing In Your Life You Want To Change Right Now, What Is It?

To be more daring.

28. What Are You Proud Of?


My career so far. But there's even more ahead of me :)

29. Sum Up Your Life In One Sentence

Feed the brain, discover the road and share the knowledge.

30. Name The Thing That Annoys You The Most

Friends too selfish to listen.

31. What Is Your No 1 Question To God?

I have none :) and if by any chance there is some question in the back of my mind I didn't write here, God will show me the answer at the right time :)

32. Do You Have Secrets?

I wouldn't call them "secrets", but rather locked drawers inside myself. They exist, I can feel the lock, they're safe, but they stay back there.

33. What Makes You Laugh?

The laugh of one of my colleagues :) It's absolutely inspiring :)

Sunday, July 11, 2010

Thassos by car - tips and tricks :)

Credeti-ma, Thassos merita sutele de kilometri de sosea pana acolo :) A fost o vacanta superba si plina de aventuri. Fiind prima data cand am facut drumul pana acolo cu masina, dar si prima data in Grecia ca turist (am mai fost la Atena, dar cu avionul si in conditii speciale :) ), am adunat cateva lucruri pe care mi-ar fi placut sa le stiu inainte :p

1. Daca vreti liniste, o mare limpede si superba, o plaja cu nisip fin si aglomeratie moderata, mergeti in Thassos, clar. Eu am fost in Skala Panagia, un loc superb intre munti, coborand in trepte pana la mare. Priceless, va zic.
2.Daca plecati prin Bulgaria:
- GPS-ul va poate ghida gresit. Desi am pus o harta cu update-urile la zi, pe noi ne-a dus pe un drum care nu mai era circulat de niste zeci de ani. Iarba apocaliptica crestea printre crapaturile asfaltului... credeti-ma, nu vreti sa treceti pe acolo :)
- benzinariile OMV sunt minunate pentru drumurile lungi cu masina, dar in Bulgaria NICI UN LUCRATOR de la vreo astfel de benzinarie NU STIE ENGLEZA!
- marea parte a drumurilor sunt relativ proaste. Luati-o incet :)
3.Odata trecuti granita in Grecia:
- nu platiti vigneta. Cu toate astea, drumurile sunt bune, motorways la tot pasul.
- NU AU CONCEPTUL DE BENZINARIE :D adica da, pompe de benzina gasiti. Dar atat. Nu au toalete (sau, daca au, sunt destul de ne-ok), nu prea au gustari sau alte minuni paradisiace pe care le-ati gasi in OMV-urile de mai sus :) Asadar, pregatiti provizii din timp.

Am ajuns la ferry-boat-ul din Keramoti, spre Thassos. Dimineata e din 30 in 30 mins, seara din ora in ora. Pretty smooth, un spectacol drumul de 40 de minute. O gasca de pescarusi a insotit ferry-ul pe toata ruta, zburand planat la nivelul puntii cu pasageri :)

Drumul catre nord-est, catre Skala Panagia, este superb. Sau, ma rog, in functie de sofer si pasager, un dezastru :) e numai serpentine si pante incredibil de inclinate, dar cand padurea se descopera sa lase loc privelistii catre mare...uiti tot :D

Faceti turul insulei Thassos. Fara oprire sau graba, nu cred ca sunt mai mult de 60-75 mins cu masina. Dar daca va duceti in jurul pranzului (cand oricum nu e recomandat sa stai pe plaja :)), opriti-va pentru dejun la Potos, in restaurantul Michalis. Mancarea greceasca este de senzatie (incercati Stifado), iar cei de la restaurant te coplesesc cu atentie (gustari si desert din partea casei, de pilda). A, ospatarii nu prea stiu engleza :D, dar cui ii trebuie cuvinte?! :p

Asa, inca ceva important: cand faceti rezervare de camera de hotel, intrebati absolut orice detaliu va trece prin minte, pentru ca nu stii ce surprize te asteapta. De pilda, am avut o camera superba, cu vedere la mare and all, dar cei "numai 200 m pana la plaja" erau intr-o panta criminal de inclinata. Si hai, ca la coborat e simplu, dar la urcat... :)

Mie mi-a placut maxim vacanta asta. Enjoy yours :)

Am pus poze pe Facebook :)

Un proiect extrem de istet

...a fost cel realizat de echipa redactionala BIZ, care a pregatit numarul 200 al revistei, cu tot cu tipar, in 48 de ore.

Felicitari multe, multe :)

Wednesday, June 30, 2010

We will rock you! :)

Dragii mei, am facut o descoperire de senzatie: la o simpla cautare pe Google, "Metallica in Romania 2010" a intors peste 700.000 de rezultate, in vreme ce "Gotan Project in Romania 2010" doar putin peste 80.000.

Ce sa inteleg, ca fanii tango-ului prefera podeaua de dans in locul internetului? Sau ca fanii rock-ului sunt deosebit de activi in mediul virtual? Sau amandoua? :)

PS. Si totusi, "Massive Attack in Romania 2010" a intors peste 250.000 de rezultate.
PPS. Numai marketer sa nu fii in zilele noastre :)

Later edit: m-am mai documentat putin si, daca documentarea e corecta, atat Gotan Project, cat si Metallica au fost a treia oara in Romania in 2010 :)

Saturday, June 12, 2010

A trai la timpul prezent

Zice o vorba inteleapta: lasa zilei grijile ei.

Ce suntem acum, in clipa asta, e suma trecutului. La ce bun sa mai despicam firul in patru despre ce am fi putut face mai bine?! Sa vedem ce suntem acum si sa traim in consecinta, ca maine e aproape si nici nu simtim cand s-a facut iar azi :)

Wednesday, May 26, 2010

Remember? :)

... The cute guy with the cute song that won the Eurovision contest last year?

I loved the song!

Talking about marketing: a cute face, a very nice voice and a cute story (sorry, but "cute" IS the perfect word for it :) ) made him even more popular.

Women are decision makers, huh?! :P Good that he sells songs :)

Monday, May 10, 2010

De luni.

"Eu am pierdut foarte multe intalniri cu mine insumi." Florin Zamfirescu, intr-un interviu din Esquire-le pe martie-aprilie 2010.

Si eu, cu mine insami.

LATER EDIT: Reschedule! :) Fortunately, meetings with ourselves are allowed until the end.

Tuesday, May 04, 2010

Constatarea amaruie e ca...

uneori,si mai ales in momentele in care crezi ca uite, ai adunat ceva experienta si poti sa-ti sustii punctele de vedere profesionale cat se poate de argumentat, se intampla ceva (nu stiu daca bine sau rau, acum sunt suparata si nu-i pot face o descriere obiectiva...). O intalnire cu cineva care e mai destept/experimentat/cu mintea limpede decat tine si care da doua palme rasunatoare ego-ului tau, sa stea frumusel in banca lui si sa mai puna mana pe-o carte...